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Return on Ideas

A Practical Guide to Making Innovation Pay

Language EnglishEnglish
Book Hardback
Book Return on Ideas David S. Nichols
Libristo code: 04878805
Publishers John Wiley & Sons Inc, April 2007
Return on Ideas is a practical guide to getting more from the resources you put into your innovation... Full description
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.

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About the book

Full name Return on Ideas
Author David S. Nichols
Language English
Binding Book - Hardback
Date of issue 2007
Number of pages 280
EAN 9780470028575
ISBN 0470028572
Libristo code 04878805
Publishers John Wiley & Sons Inc
Weight 752
Dimensions 190 x 246 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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