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Rethinking Strategy for Creative Industries

Language EnglishEnglish
Book Paperback
Book Rethinking Strategy for Creative Industries Milan Todorovic
Libristo code: 33062647
Publishers Taylor & Francis Ltd, September 2020
Based on extensive original research and live empirical data derived from case studies, interviews,... Full description
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Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. 

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About the book

Full name Rethinking Strategy for Creative Industries
Author Milan Todorovic, with Ali Bakir
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 238
EAN 9780367668471
ISBN 0367668475
Libristo code 33062647
Publishers Taylor & Francis Ltd
Weight 390
Dimensions 232 x 156 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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