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RETAIL SCORECARD

Language SpanishSpanish
Book Hardback
Book RETAIL SCORECARD MARCOS ALVAREZ
Libristo code: 35968981
Publishers PROFIT EDITORIAL INMOBILIARIO, May 2021
La satisfacción del cliente se ha convertido en uno de los objetivos fundamentales del sector retail... Full description
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La satisfacción del cliente se ha convertido en uno de los objetivos fundamentales del sector retail. Poniendo el foco en el cliente, seremos capaces de definir las estrategias necesarias para atraer, satisfacer y retener a los futuros y actuales consumidores que marcan la razón de ser de una empresa. Para que se pueda medir de manera significativa, una estrategia debe estar orientada a los resultados, ser comprensible para todos y priorizar las acciones centrándose en lo que realmente es importante. Cuando se cumplen estas condiciones, es más probable lograr los objetivos fijados por esa estrategia.

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About the book

Full name RETAIL SCORECARD
Author MARCOS ALVAREZ
Language Spanish
Binding Book - Hardback
Date of issue 2021
Number of pages 256
EAN 9788418464478
Libristo code 35968981
Publishers PROFIT EDITORIAL INMOBILIARIO
Weight 220
Dimensions 150 x 230

Categories

Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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