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Responding To the Screen
Language
English
English
Book
Paperback
This volume takes the next step in the evolution of mass communication research tradition from effec...
Full description
Libristo code: 06748845
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222 b
222 b
32 539
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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
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About the book
Full name
Responding To the Screen
Author
Jennings Bryant, Dolf Zillmann
Language
English
English
Binding
Book - Paperback
Date of issue
1991
Number of pages
416
EAN
9780805810448
ISBN
9780805810448
Libristo code
06748845
Publishers
Taylor & Francis Inc
Weight
680
Dimensions
152 x 229
