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Reset

Business and Society in the New Social Landscape

Language EnglishEnglish
Book Hardback
Book Reset James Rubin
Libristo code: 16233620
Publishers Columbia University Press, January 2018
As consumers, our access to - and appetite for - information about what and how we buy continues to... Full description
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As consumers, our access to - and appetite for - information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind "socially responsible" branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices.

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About the book

Full name Reset
Author James Rubin, Barie Carmichael
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 272
EAN 9780231178242
ISBN 0231178247
Libristo code 16233620
Publishers Columbia University Press
Weight 440
Dimensions 224 x 151 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
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