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Reputation Management
Language
English
English
Book
Paperback
The fifth edition of this classic text, which was the first on the subject of reputation management,...
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Libristo code: 46681345
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
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About the book
Full name
Reputation Management
Author
John Doorley
Language
English
English
Binding
Book - Paperback
Date of issue
2025
Number of pages
360
EAN
9781032577982
ISBN
1032577983
Libristo code
46681345
Publishers
Taylor & Francis Ltd
Weight
806
Dimensions
178 x 254
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