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Reputation Capital

Name: Reputation Capital
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01649725
Price: 21740 HUF
Availability: InStock
Author: Joachim Klewes
ISBN: 9783642016295

Building and Maintaining Trust in the 21st Century

Joachim Klewes

Robert Wreschniok

Language

English

Book Hardback

Libristo code: 01649725

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2009

This volume offers unique new strategies and management rules for investing in, earning and keeping... Full description

Libristo code: 01649725

145 b

21 740 Ft

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This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

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About the book

Full name Reputation Capital

Author Joachim Klewes, Robert Wreschniok

Language

English

Binding Book - Hardback

Date of issue 2009

Number of pages 408

EAN 9783642016295

ISBN 3642016294

Libristo code 01649725

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Weight 760

Dimensions 165 x 240 x 31

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