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Representing Consumers

Voices, Views and Visions

Language EnglishEnglish
Book Hardback
Book Representing Consumers Barbara Stern
Libristo code: 06718707
Publishers Taylor & Francis Ltd, September 1998
Representing Consumers explores representation and constructions of 'truth' in consumer research. Co...
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Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

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About the book

Full name Representing Consumers
Author Barbara Stern
Language English
Binding Book - Hardback
Date of issue 1998
Number of pages 416
EAN 9780415184137
ISBN 9780415184137
Libristo code 06718707
Publishers Taylor & Francis Ltd
Weight 930
Dimensions 156 x 234 x 24

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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