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Religioese Elemente in der Werbung

Name: Religioese Elemente in der Werbung
Brand: Fromm Verlag
SKU: 22118528
Price: 17521 HUF
Availability: InStock
Author: Sabine Bauer
ISBN: 9786138353676

Sabine Bauer

Language

German

Book Paperback

Libristo code: 22118528

Publishers Fromm Verlag, February 2019

In "Religiöse Elemente in der Werbung" werden Slogans und Anzeigen auf ihre religiösen Anspielungen... Full description

Libristo code: 22118528

116 b

17 521 Ft

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In "Religiöse Elemente in der Werbung" werden Slogans und Anzeigen auf ihre religiösen Anspielungen hin untersucht. Herausgearbeitet werden wiederkehrende Motive in den einzelnen Branchen. Welche religiösen Bezüge spielen für die jeweiligen Geschäftsbereiche oder branchenübergreifend eine Rolle? Und warum werden gerade einige wenige Motive wie Engel, Himmel und Nonnen so erfolgreich eingesetzt? Wie passen dagegen Bibelsprüche mit bestimmten Produkten zusammen? Diese und andere Fragestellungen möchte das Buch beantworten.