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Relationship-Oriented Sustainability Marketing

Concepts, Challenges, and Opportunities

Language EnglishEnglish
Book Hardback
Book Relationship-Oriented Sustainability Marketing Guido Grunwald
Libristo code: 48096901
Publishers Springer, Berlin, November 2024
This book explores sustainability marketing through the lens of stakeholder relationship-related con... Full description
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This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships

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About the book

Full name Relationship-Oriented Sustainability Marketing
Author Guido Grunwald, Ali Kara, John E. Spillan
Language English
Binding Book - Hardback
Date of issue 2025
Number of pages 200
EAN 9783031883484
Libristo code 48096901
Publishers Springer, Berlin
Weight 465
Dimensions 148 x 210

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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