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Relationship Marketing

Language EnglishEnglish
Book Paperback
Book Relationship Marketing Martin Christopher
Libristo code: 04400187
Publishers Taylor & Francis Ltd, October 2002
Extends the analysis of the change in the marketing rationale from a crude concern for increased mar... Full description
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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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About the book

Full name Relationship Marketing
Author Martin Christopher
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 264
EAN 9780750648394
ISBN 0750648392
Libristo code 04400187
Publishers Taylor & Francis Ltd
Weight 426
Dimensions 156 x 234 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Business competition
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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