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Rebellious Entrepreneurs
How Breakthrough Branding Uplifts Millions in Emerging Markets
English
446 b
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This book focuses entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally, showcasing resilience in their work. Case studies in the book include Optical Stores in Bangladesh and India, Yewale Amruttulya Tea Centre, The Hosiery Sector of Kolkata, Lions Dates Impex, Tiluram and Sons, Balaji Namkeen, Biskfarm (SAJ Foods), Annapurna Group and Aachi group of companies. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector.
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