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React - Harness Your Animal Brain

Name: React - Harness Your Animal Brain
Brand: Silverback Publishing
SKU: 41472264
Price: 6489 HUF
Availability: InStock
Author: Robert West
ISBN: 9781912141197

Robert West

Jamie West

Language

English

Book Paperback

Libristo code: 41472264

Publishers Silverback Publishing, August 2022

How can I tell what I really want?How can I stop doing things I don’t enjoy?How do random rewards co... Full description

Libristo code: 41472264

43 b

6 489 Ft

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How can I tell what I really want?

How can I stop doing things I don’t enjoy?

How do random rewards control our behaviour?

How can I avoid doomscrolling?

In this book, Professor Robert West and his son, Jamie, once again delve into the psychology of motivation, this time focussing on our ‘animal brain’, the part responsible for habits, instincts and desires.

Packed with information, humour and practical tips, React explores the basic building blocks of behaviour and reveals how we can take control of our impulses so they work for, rather than against, us.

Robert West is Professor Emeritus of Health Psychology at University College London (UCL) and an Associate of UCL’s Centre for Behaviour Change. He is a former Editor-in-Chief of the scientific journal Addiction, and he has published more than 900 scholarly works including books on behaviour change and addiction. Jamie West is a writer, performer and musician. He holds a BA in English from UCL and an MA in Creative Writing from Birkbeck University.

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About the book

Full name React - Harness Your Animal Brain

Author Robert West, Jamie West

Language

English

Binding Book - Paperback

Date of issue 2022

Number of pages 180

EAN 9781912141197

Libristo code 41472264

Publishers Silverback Publishing

Weight 236

Dimensions 215 x 139 x 13

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