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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Re-made in Japan

Name: Re-made in Japan
Brand: Yale University Press
SKU: 04572755
Price: 8406 HUF
Availability: InStock
Author: Joseph J. Tobin
ISBN: 9780300060829

Everyday Life and Consumer Taste in a Changing Society

Joseph J. Tobin

Language

English

Book Paperback

Libristo code: 04572755

Publishers Yale University Press, October 1994

Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanes... Full description

Libristo code: 04572755

56 b

8 406 Ft

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Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once-familiar practices (such as public bathing) have become exotic.