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Ratings Analysis
Language
English
English
Book
Hardback
This fourth edition of 'Ratings Analysis' describes and explains the current audience information sy...
Libristo code: 06717301
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636 b
636 b
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This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
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About the book
Full name
Ratings Analysis
Author
Lawrence W. Lichty
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
328
EAN
9780415526517
ISBN
9780415526517
Libristo code
06717301
Publishers
Taylor & Francis Ltd
Weight
638
Dimensions
158 x 235 x 24
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