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Putting Stakeholder Management into Practice

Language EnglishEnglish
Book Paperback
Book Putting Stakeholder Management into Practice Margit Huber
Libristo code: 05287569
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, August 2014
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the exp... Full description
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Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.§

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About the book

Full name Putting Stakeholder Management into Practice
Author Margit Huber, Martina Pallas, Joachim Scharioth
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 173
EAN 9783662312377
ISBN 3662312379
Libristo code 05287569
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 291
Dimensions 155 x 235 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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