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Public Relations

Name: Public Relations
Brand: Taylor & Francis Ltd
SKU: 04145367
Price: 29234 HUF
Availability: InStock
Author: AL BAINES ET
ISBN: 9780750657242

AL BAINES ET

Language

English

Book Paperback

Libristo code: 04145367

Publishers Taylor & Francis Ltd, November 2003

A guide to public relations management. It provides a comprehensive analysis and explanation of a ra... Full description

Libristo code: 04145367

200 b

29 234 Ft

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A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.