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Public Relations Theory

Language EnglishEnglish
Book Hardback
Book Public Relations Theory Carl H. Botan
Libristo code: 17869276
Publishers Taylor & Francis Ltd, July 2017
Beginning with the basic premise that public relations can best be understood as a specialized type... Full description
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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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About the book

Full name Public Relations Theory
Author Carl H. Botan
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 368
EAN 9781138412095
ISBN 9781138412095
Libristo code 17869276
Publishers Taylor & Francis Ltd
Weight 840
Dimensions 152 x 229

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
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