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The West has seen the rise of the organic movement. In the Muslim world, a similar halal movement is rapidly spreading. Exploring consumption practices in urban Malaysia, this book shows how diverse forms of Malay middle-class consumption (of food, clothing and cars, for example) are understood, practised and contested as a particular mode of modern Islamic practice. It illustrates ways in which the issue of 'proper Islamic consumption' for consumers, the marketplace and the state in contemporary Malaysia evokes a whole range of contradictory Islamic visions, lifestyles and debates articulating what Islam is or ought to be. Its rich empirical material on everyday consumption in a local context will reinvigorate theoretical discussions about the nature of religion, ritual, the sacred and capitalism in the new millennium.
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