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Promoción de espacios comerciales

Language SpanishSpanish
Book Hardback
Book Promoción de espacios comerciales ANA MARTINEZ
Libristo code: 20010778
Publishers CERTIA, November 2015
Promocionar un espacio comercial es fundamental para destacar sobre la competencia. Todo producto o... Full description
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Promocionar un espacio comercial es fundamental para destacar sobre la competencia. Todo producto o servicio necesita una promoción basadaen un plan comercial que tenga en cuenta los medios de influencia desus potenciales clientes, sin olvidar el auge de las nuevastecnologías y del marketing online, ya que internet es actualmente uno de los principales canales de comunicación con el consumidor final de los productos o servicios.A lo largo del libro se exponen los conceptos más importantes de la promoción en el punto de venta, comoson la comunicación comercial, la planificación de actividadespromocionales, la promoción del fabricante y del establecimiento, lasformas de promoción dirigidas al consumidor y la animación de puntoscalientes y fríos. También se analizan los distintos elementos de lapublicidad en el punto de venta, las técnicas de rotulación yserigrafía y los mensajes promocionales, sin olvidarnos de lasacciones promocionales online. Todas estas acciones deben estarsujetas a medidas de control.

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About the book

Full name Promoción de espacios comerciales
Author ANA MARTINEZ
Language Spanish
Binding Book - Hardback
Date of issue 2016
Number of pages 97
EAN 9788416481255
Libristo code 20010778
Publishers CERTIA
Weight 240
Dimensions 170 x 240

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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