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Product Development Strategy

Innovation Capacity and Entrepreneurial Firm Performance in High-Tech Smes

Language EnglishEnglish
Book Hardback
Book Product Development Strategy Mina Tajvidi
Libristo code: 09238085
Publishers PALGRAVE MACMILLAN, July 2015
Today's complex and turbulent business environment requires a more comprehensive view of product dev... Full description
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Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

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About the book

Full name Product Development Strategy
Author Mina Tajvidi, Azhdar Karami
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 198
EAN 9781137501370
ISBN 1137501375
Libristo code 09238085
Publishers PALGRAVE MACMILLAN
Weight 386
Dimensions 144 x 225 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Economics > Development economics & emerging economies
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
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