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Process-based Strategic Planning

Name: Process-based Strategic Planning
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 05281272
Price: 19546 HUF
Availability: InStock
Author: Rudolf Grünig
ISBN: 9783642167140

Rudolf Grünig

Richard Kühn

Language

English

Book Hardback

Libristo code: 05281272

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, December 2010

A company's strategies define its future direction, specifying not only target market positions for... Full description

Libristo code: 05281272

133 b

19 546 Ft

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A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.