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Privatkundengeschaft

Aktuelle Wege zur Optimierung des Vertriebs

Language GermanGerman
Book Paperback
Book Privatkundengeschaft G Dengl
Libristo code: 09488456
Publishers Gbi-Genios Verlag, July 2015
Ein wichtiger Schritt um den Vertrieb von Finanzdienstleistungen zu optimieren ist es, bereits in de... Full description
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Ein wichtiger Schritt um den Vertrieb von Finanzdienstleistungen zu optimieren ist es, bereits in der Vertriebsstrategie festzulegen, welche Produkte idealerweise über welchen Kanal vertrieben werden, um Kannibalisierungseffekte so weit wie möglich zu reduzieren. Eine bedeutende Entwicklung in diesem Zusammenhang ist die Bildung von spezialisierten Filialen, die nur noch ein bestimmtes Spektrum abdecken, zum Beispiel Beratungsfilialen mit Fokus auf komplexen aber auch profitablen Produkte versus Banking-Shops, in denen nur Standardprodukte völlig ohne Beratung verkauft werden. Bei der Durchführung von Direktmarketing-Kampagnen besteht ein Trend darin, verstärkt auf Statistik-Software zurückzugreifen, die das optimale Angebot für einen Kunden ermittelt, und so die Effizienz solcher Kampagnen deutlich erhöht.

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About the book

Full name Privatkundengeschaft
Author G Dengl
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737945738
ISBN 373794573X
Libristo code 09488456
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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