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Private Labels

Nur bedingt eine Bedrohung für Markenartikel?

Language GermanGerman
Book Paperback
Book Private Labels E Krug
Libristo code: 09490580
Publishers Gbi-Genios Verlag, July 2015
Private Labels trotzen der Wirtschaftskrise und Konsumflaute. Sie sind mittlerweile für den Konsumen... Full description
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3 530 Ft
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Private Labels trotzen der Wirtschaftskrise und Konsumflaute. Sie sind mittlerweile für den Konsumenten nicht nur deshalb interessant, weil sie häufig preisgünstiger sind als Markenartikel, sondern auch deshalb, weil sie zudem auch Qualität bieten. (1) , (2) Um den steigenden Marktanteil der Handelsmarken entgegenzutreten, müssen die Hersteller von Markenartikeln konsequent strategisch vorgehen, was zum Teil Marktbereinigung und Stärkung von A- und B-Marken bedeutet. (3) , (4) , (5) , (6) Es ist zu erwarten, dass die Konsumenten, die neuerdings Eigenmarken den Markenartikeln vorziehen, bei einem wirtschaftlichen Aufschwung wieder in gewohnter Form auf Markenartikel zurückgreifen. (1)

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About the book

Full name Private Labels
Author E Krug
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936798
ISBN 373793679X
Libristo code 09490580
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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