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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

Name: Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
Brand: John Wiley & Sons Inc
SKU: 04085474
Price: 50267 HUF
Availability: InStock
Author: Daly
ISBN: 9780471415350

Daly

Language

English

Book Hardback

Libristo code: 04085474

Publishers John Wiley & Sons Inc, November 2001

Three things can happen when establishing a product price. A price set too high is a lost sale that... Full description

Libristo code: 04085474

338 b

50 267 Ft

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Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. Activity-based pricing examines the relationships between price, cost and sales volume and how this relationship effects profitability. Pricing for Profitability joins the disciplines of marketing, economics, business strategy, engineering and cost accounting to achieve maximum profitability.