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Predatory Thinking

Name: Predatory Thinking
Brand: Pan Macmillan
SKU: 05078426
Price: 5251 HUF
Availability: InStock
Author: Dave Trott
ISBN: 9781447285342

Dave Trott

Language

English

Book Paperback

Libristo code: 05078426

Publishers Pan Macmillan, November 2014

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in or... Full description

Libristo code: 05078426

36 b

5 251 Ft

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LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times