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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Pragmatic Strategy

Name: Pragmatic Strategy
Brand: Cambridge University Press
SKU: 04475263
Price: 34876 HUF
Availability: InStock
Author: Ikujiro Nonaka
ISBN: 9781107001848

Ikujiro Nonaka

Language

English

Book Hardback

Libristo code: 04475263

Publishers Cambridge University Press, May 2012

Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off... Full description

Libristo code: 04475263

231 b

34 876 Ft

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Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and solving strategic problems in a practical, creative, ethical and finely balanced manner. To achieve this, the authors draw from Confucian teaching, American pragmatism and Aristotelian practical wisdom, as well as business cases across industries and nations, particularly from emerging economies. With significant theoretical depth, direct practical implication and profound cultural sensitivity, the book is useful for executive managers, public administrators, strategy researchers and advanced students in the search for pragmatic strategies in an interconnected, fast-moving world.