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Practical Guide to CRM

Building More Profitable Customer Relationships

Language EnglishEnglish
Book Paperback
Book Practical Guide to CRM Janice Reynolds
Libristo code: 06714823
Publishers Taylor & Francis Ltd, February 2002
In the global economy, the customer has more and better choices than ever before, bringing on one of... Full description
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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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About the book

Full name Practical Guide to CRM
Author Janice Reynolds
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 304
EAN 9781578201020
ISBN 9781578201020
Libristo code 06714823
Publishers Taylor & Francis Ltd
Weight 494
Dimensions 154 x 227 x 19

Categories

Computing & Information Technology > Computer networking & communications
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