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PR Masterclass - How to Develop a Public Relations Strategy That Works

Language EnglishEnglish
Book Hardback
Book PR Masterclass - How to Develop a Public Relations Strategy That Works Alex Singleton
Libristo code: 01994984
Publishers John Wiley & Sons Inc, January 2014
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass d... Full description
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Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.§This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.

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About the book

Full name PR Masterclass - How to Develop a Public Relations Strategy That Works
Author Alex Singleton
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 208
EAN 9781118756232
ISBN 1118756231
Libristo code 01994984
Publishers John Wiley & Sons Inc
Weight 448
Dimensions 151 x 230 x 20

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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