Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD courier 1 190 Ft Post 1 795 Ft Post 1 690 Ft Post 1 690 Ft GLS point 1 390 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft DPD point 990 Ft GLS courier 1 790 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Positioning for Professionals - How Professional Knowledge Firms Can Differentiate Their Way to Success

Tim Williams

Language

English

Book Hardback

Libristo code: 04083848

Publishers John Wiley & Sons Inc, September 2010

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of... Full description

Libristo code: 04083848

95 b

13 907 Ft

In stock at our supplier Shipping in 9-15 days

30-day return policy

Customers also purchased

Můj velký sešit Montessori - Angličtina Lydie Barusseauová

Paperback

4 428 Ft

El principito Antoine de Saint-Exupery

Paperback

2 565 Ft

Mapka matematiky 2.díl Petra Červinková

Sheet

647 Ft

Tontauben Annette Mingels

Paperback

4 234 Ft

Aspiral - CD Epica

Audio CD

6 568 Ft

Romeo und Julia William Shakespeare

Hardback

2 681 Ft

Anticonceptie na de bevalling R.J.C.M. Beerthuizen

Paperback

14 277 Ft

Super Mark in Deutsch und Arabisch: Super Marc Dina Bha Idden

Paperback

4 659 Ft

Bella Germania Daniel Speck

Paperback

4 922 Ft

Dormido o despierto en la selva LIESBET SLEGERS

Paperback

5 043 Ft

The Game Steffen Benndorf

Cards

4 571 Ft

L'Amant Timide, Ou l'Adroite Soubrette, Comedie En 1 Acte, En Vers Agricol-Hippolyte De Lapierre De Chateauneuf

Paperback

5 218 Ft

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there's no such thing as full service Deep and narrow as a strategic imperative Why it's better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.