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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Positioning for Professionals - How Professional Knowledge Firms Can Differentiate Their Way to Success

Tim Williams

Language

English

Book Hardback

Libristo code: 04083848

Publishers John Wiley & Sons Inc, September 2010

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of... Full description

Libristo code: 04083848

95 b

14 273 Ft

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It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there's no such thing as full service Deep and narrow as a strategic imperative Why it's better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.