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Persuasive Communication
Language
English
English
Book
Paperback
This edition offers a comprehensive introduction to decision-making and persuasion in a business con...
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Libristo code: 02987325
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This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences ' from analysts to CEOs ' to help students better understand why audiences make the decisions they make and how to influence them.
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About the book
Full name
Persuasive Communication
Author
Richard Young
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
464
EAN
9781138920378
ISBN
1138920371
Libristo code
02987325
Publishers
Taylor & Francis Ltd
Weight
918
Dimensions
305 x 182 x 30
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