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Persuasion
Social Influence and Compliance Gaining
Language
English
English
Book
Paperback
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation o...
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Libristo code: 49770996
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The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
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About the book
Full name
Persuasion
Author
Gass, Robert H. (California State University, Fullerton, USA), Seiter, John S. (Utah State University, USA)
Language
English
English
Binding
Book - Paperback
Date of issue
2026
Number of pages
550
EAN
9781032819716
Libristo code
49770996
Publishers
Taylor & Francis Ltd
Weight
915
Dimensions
178 x 254
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