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Persuasion

Name: Persuasion
Brand: SAGE Publications Inc
SKU: 04684235
Price: 47769 HUF
Availability: InStock
Author: Daniel O'Keefe
ISBN: 9780761922001

Theory and Research

Daniel O'Keefe

Language

English

Book Hardback

Libristo code: 04684235

Publishers SAGE Publications Inc, March 2002

The Second Edition of this important book continues to provide a thorough and critical treatment of... Full description

Libristo code: 04684235

325 b

47 769 Ft

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The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.