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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Persuaders

Name: Persuaders
Brand: Icon Books
SKU: 02233511
Price: 7896 HUF
Availability: InStock
Author: James Garvey
ISBN: 9781848316607

James Garvey

Language

English

Book Paperback

Libristo code: 02233511

Publishers Icon Books, February 2016

In almost every hour of every day, people will try to change your mind - but none of it consists in... Full description

Libristo code: 02233511

53 b

7 896 Ft

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In almost every hour of every day, people will try to change your mind - but none of it consists in giving you good reasons. Instead, you'll experience product placement, infoganda, sock puppeteering, psychological pricing, viral marketing, crowd manipulation, framing, spinning, propagandising. Loyalty cards, death panels, airport toilets, think tank reports, search algorithms and weapons dossiers are all symptoms of this. You are nudged, anchored, and incentivized. It's a profound shift in the way human beings interact with one another. Philosopher James Garvey - described by the Guardian has having 'a delicious style, often very funny, and a trick of ushering the reader right inside his thought experiments' - writes clearly and entertainingly about the dangers we face when we lose our grip on persuasion by rational means. But Easily Swayed isn't just a requiem for rationality. It's a call to think again about the way we think now.