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Performing Consumers

Language EnglishEnglish
Book Hardback
Book Performing Consumers Maurya Wickstrom
Libristo code: 06712013
Publishers Taylor & Francis Ltd, May 2006
Provides an exploration of the way in which brands insinuate themselves into the lives of people who... Full description
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Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

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About the book

Full name Performing Consumers
Author Maurya Wickstrom
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 184
EAN 9780415339445
ISBN 9780415339445
Libristo code 06712013
Publishers Taylor & Francis Ltd
Weight 340
Dimensions 138 x 216 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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