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Packaging as a Marketing Strategy

Name: Packaging as a Marketing Strategy
Brand: Our Knowledge Publishing
SKU: 38949949
Price: 24367 HUF
Availability: InStock
Author: John Peter Aguirre Landa
ISBN: 9786204609423

John Peter Aguirre Landa

Henrry Wilfredo Agreda Cerna

Language

English

Book Paperback

Libristo code: 38949949

Publishers Our Knowledge Publishing, April 2022

In this book we will learn about packaging as a marketing strategy that can be used in products of a... Full description

Libristo code: 38949949

162 b

24 367 Ft

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In this book we will learn about packaging as a marketing strategy that can be used in products of a company located in the province of Andahuaylas, Apurimac region in Peru. The purpose of the research that led to this book was to analyze the primary packaging of the food processor ESDAY, which markets wild fruit jams under the brand Milact. The packaging of this product does not contain an attractive presentation for its subsequent positioning; understanding that this attribute, as well as the name of a product or organization, becomes positioned in the consumer's mind.