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OEzel Marka Pazarlaması

Language TurkishTurkish
Book Paperback
Book OEzel Marka Pazarlaması Banu Özbucak Albar
Libristo code: 09209655
Publishers Türkiye Alim Kitaplar, January 2015
Bu çal ma, küresel pazarlarda faaliyet gösteren firmalar n uygulad klar tutundurma stratejilerini in... Full description
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Bu çal ma, küresel pazarlarda faaliyet gösteren firmalar n uygulad klar tutundurma stratejilerini incelemek ve tüketicilerin özel markal ürünleri sat n alma davran sürecini etkileyen faktörlerin tespit edilerek, tüketicilerin özel markal ürünlere yönelik sat n alma davran lar n ö renmek amac yla yap lm t r. Bu amaçla tüketicilerin demografik ve sosyo-ekonomik özellikleri, risk alg lar , fiyata duyarl l klar , ma aza imaj alg lar , ma azaya duyduklar sadakatin ve süpermarketlerin uygulad klar tutundurma stratejilerinin özel markal ürünlere yönelik tutumlar üzerindeki etkisi belirlenmeye çal lm t r.

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About the book

Full name OEzel Marka Pazarlaması
Author Banu Özbucak Albar
Language Turkish
Binding Book - Paperback
Date of issue 2015
Number of pages 252
EAN 9783639672244
Libristo code 09209655
Publishers Türkiye Alim Kitaplar
Weight 372
Dimensions 152 x 229 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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