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Option and Component Bundling Under Demand Risk
Mass Customization Strategies in the Automobile Industry
Language
German
German
Book
Paperback
Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functio...
Libristo code: 01757019
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Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.
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About the book
Full name
Option and Component Bundling Under Demand Risk
Author
Ralph Fürderer
Language
German
German
Binding
Book - Paperback
Date of issue
1996
Number of pages
148
EAN
9783824462797
ISBN
3824462796
Libristo code
01757019
Publishers
Deutscher Universitätsverlag
Weight
227
Dimensions
152 x 229 x 9
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