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Optimisation Des Interfaces E-Commerce

Name: Optimisation Des Interfaces E-Commerce
Brand: Omniscriptum
SKU: 05187835
Price: 12403 HUF
Availability: InStock
Author: Sylvain Lys
ISBN: 9786131540646

Sylvain Lys

Language

French

Book Paperback

Libristo code: 05187835

Publishers Omniscriptum, July 2014

L'optimisation des interfaces est aujourd'hui un réel enjeu pour le e-commerce. Elle permet d'augmen... Full description

Libristo code: 05187835

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12 403 Ft

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L'optimisation des interfaces est aujourd'hui un réel enjeu pour le e-commerce. Elle permet d'augmenter la marge des commerçants en réduisant le coűt de l'apport de trafic, en accroissant le nombre de commandes ou la valeur de celles-ci, et/ou en fidélisant les visiteurs. Présentation de l'offre, design, ergonomie, utilisabilité, satisfaction client, quels sont leurs rôles dans cette machine complexe qu'est un site e-commerce ? Et surtout, quels sont les outils ŕ disposition pour accroître leurs performances commerciales ?