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Only Connect

Name: Only Connect
Brand: LID Publishing
SKU: 01363553
Price: 5278 HUF
Availability: InStock
Author: Robert Mighall
ISBN: 9781907794452

Robert Mighall

Language

English

Book Paperback

Libristo code: 01363553

Publishers LID Publishing, November 2013

A coherent story can make you better understood, believed in and trusted. So why is the business wor... Full description

Libristo code: 01363553

36 b

5 278 Ft

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A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.