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Online Multimedia Advertising

Techniques and Technologies

Language EnglishEnglish
Book Hardback
Book Online Multimedia Advertising Alan Hanjalic
Libristo code: 06360386
Publishers IGI Global, October 2010
"This book unites recent research efforts in online multimedia advertising and includes introduction... Full description
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71 560 Ft
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"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.

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About the book

Full name Online Multimedia Advertising
Author Alan Hanjalic, Xian-Sheng Hua, Tao Mei
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 350
EAN 9781609601898
ISBN 9781609601898
Libristo code 06360386
Publishers IGI Global
Weight 1108
Dimensions 224 x 290 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Computing & Information Technology > Information technology: general issues > Internet: general works
Computing & Information Technology > Graphical & digital media applications
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