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On Message

Name: On Message
Brand: SAGE Publications Inc
SKU: 04686031
Price: 48456 HUF
Availability: InStock
Author: Pippa Norris
ISBN: 9780761960737

Communicating the Campaign

Language

English

Book Hardback

Libristo code: 04686031

Publishers SAGE Publications Inc, May 1999

To what extent are the techniques of campaigning and media management critical to the outcome of mod... Full description

Libristo code: 04686031

331 b

48 456 Ft

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

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About the book

Full name On Message

Author Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A. Semetko

Language

English

Binding Book - Hardback

Date of issue 1999

Number of pages 224

EAN 9780761960737

ISBN 0761960732

Libristo code 04686031

Publishers SAGE Publications Inc

Weight 490

Dimensions 156 x 234 x 18

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