Contact
How to shop
Delivery
Shopping guide
Niche
English
39 b
30-day return policy
Customers also purchased
/
Paperback
18 788
Ft
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
46 066
Ft
/
Hardback
59 696
Ft
/
Paperback
1 451
Ft
/
Paperback
3 956
Ft
Hi! I'm Libroamiko, your book advisor.
How can I help you?