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New Product Forecasting

Language EnglishEnglish
Book Paperback
Book New Product Forecasting Kenneth B. Kahn
Libristo code: 06358170
Publishers Taylor & Francis Ltd, July 2006
A primer on the tools and techniques of forecasting new product development. This book is illustrate... Full description
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A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.

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About the book

Full name New Product Forecasting
Author Kenneth B. Kahn
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 176
EAN 9780765616104
ISBN 9780765616104
Libristo code 06358170
Publishers Taylor & Francis Ltd
Weight 330
Dimensions 156 x 234 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics > Economic forecasting
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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