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New Product Forecasting

An Applied Approach

Language EnglishEnglish
Book Hardback
Book New Product Forecasting Kenneth B. Kahn
Libristo code: 06358169
Publishers Taylor & Francis Ltd, April 2006
Focuses on the tools and techniques of forecasting new product development. Useful for students and... Full description
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Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.

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About the book

Full name New Product Forecasting
Author Kenneth B. Kahn
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 176
EAN 9780765616098
ISBN 9780765616098
Libristo code 06358169
Publishers Taylor & Francis Ltd
Weight 386
Dimensions 156 x 234 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics > Economic forecasting
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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