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New Product Development - Managing & Forecasting For Strategic Success

Language EnglishEnglish
Book Paperback
Book New Product Development - Managing & Forecasting For Strategic Success Robert J. Thomas
Libristo code: 04892231
Publishers John Wiley & Sons Inc, November 1993
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with gre... Full description
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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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About the book

Full name New Product Development - Managing & Forecasting For Strategic Success
Author Robert J. Thomas
Language English
Binding Book - Paperback
Date of issue 1993
Number of pages 368
EAN 9780471572268
ISBN 0471572268
Libristo code 04892231
Publishers John Wiley & Sons Inc
Weight 662
Dimensions 197 x 245 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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