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New Product Development
An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions
Language
English
English
Book
Paperback
This is an authored book based upon a survey of a large number of companies, on the role of organiza...
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Libristo code: 01422183
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This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.
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About the book
Full name
New Product Development
Author
Sameer Kumar, Promma Phrommathed
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
200
EAN
9781441935946
ISBN
1441935940
Libristo code
01422183
Publishers
Springer-Verlag New York Inc.
Weight
411
Dimensions
178 x 11 x 11
Categories
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