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New Luxury Management

Name: New Luxury Management
Brand: Springer International Publishing AG
SKU: 20118774
Price: 48625 HUF
Availability: InStock
Author: Emmanuelle Rigaud-Lacresse
ISBN: 9783319824154

Creating and Managing Sustainable Value Across the Organization

Emmanuelle Rigaud-Lacresse

Language

English

Book Paperback

Libristo code: 20118774

Publishers Springer International Publishing AG, July 2018

Presenting a vision of the luxury sector and its management, this edited book describes "the new lux... Full description

Libristo code: 20118774

321 b

48 625 Ft

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Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.