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New Creatives

Name: New Creatives
Brand: BIS
SKU: 43823075
Price: 9505 HUF
Availability: InStock
Author: Seema Sharma
ISBN: 9789063696931

How AI changes the face of the creative industry

Seema Sharma

Language

English

Book Paperback

Libristo code: 43823075

Publishers BIS, November 2023

Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativ... Full description

Libristo code: 43823075

63 b

9 505 Ft

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Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.

The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world''s largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines.

The book "The New Creatives," which Sharma co-authored with Artificial Intelligence, offers a ground-breaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary.