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Neurooekonomie

Grundlagen - Methoden - Anwendungen

Language GermanGerman
Book Paperback
Book Neurooekonomie Martin Reimann
Libristo code: 01782875
Publishers Springer Fachmedien Wiesbaden, September 2010
Das neue interdisziplinäre Forschungsfeld der Neuroökonomie befindet sich an der Schnittstelle zu So... Full description
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Das neue interdisziplinäre Forschungsfeld der Neuroökonomie befindet sich an der Schnittstelle zu Sozial-, Geistes- und Naturwissenschaften und versucht mit Hilfe naturwissenschaftlicher Methoden das Entscheidungsverhalten von Menschen nachzuvollziehen. Die Autoren führen in die Grundlagen der Neuroökonomie ein und machen den Leser mit psychologischen und sozialen Konstrukten, wie z. B. Emotionen, Motiven, Lernen und Entscheiden, vertraut. Darüber hinaus wird Neuroökonomie an Beispielen des Konsumenten- und Investorenverhalten in einen anwendungsnahen Kontext eingebettet. Abschließend werden ethische Aspekte der neuroökonomischen Forschung beleuchtet.

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About the book

Full name Neurooekonomie
Author Martin Reimann, Bernd Weber
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 324
EAN 9783834904621
ISBN 3834904627
Libristo code 01782875
Publishers Springer Fachmedien Wiesbaden
Weight 596
Dimensions 243 x 169 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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